Featured Articles
Getting Stories on Local TV News
You have an event that you wanted to be featured on television, or you know someone who is interesting and can inspire millions of viewers. The first thing that you can do is have your story featured on the local TV news, but doing so is not that easy. Here is a simple public relations guide to make your story seen on local TV, and hopefully gets picked up by national and even internatio... [Read More]
How To Build a Media Strategy
It is very much urged to incorporate the media in the company’s overall marketing strategy. It’s a win-win situation; the media gets a story while your product or service gets minimal (or free) promotion. Here is what you must do in designing your media strategy.Select your primary audience – Who does your product or service target? Select at least three publicatio... [Read More]
Myths About Media Coverage
Having your company or product covered by the news and entertainment media is just about the best exposure you can get, as it has high impact and low (sometimes free) cost. But most business people believed in certain myths about an industry that they do not understand how it works. Here are the myths that your company should break in dealing with the media.Sending a press release is you... [Read More]
Public Relations for Small Businesses
In starting any business thinking about public relations is important for the future. Most people associate PR with simple advertising and the huge amounts of money that goes with it. PR isn't just advertising and you can get good public relations without having to spend half of your company's annual budget. Here are a few simple tricks to let others know about your business:Get your company ready... [Read More]