Featured Articles
Twitter Extends Reach Of Paid Tweets Program
Twitter has recently extended the reach of its paid tweets from advertisers by including them in the timeline of Twitter users that do not follow them. The tweets will appear on timelines of people that follow them and do not follow them. It may be the next phase in the commercialization of Twitter, so to speak. Twitter has already started its paid tweets program last July. It started with tweets ... [Read More]
Facebook Set To Overtake Yahoo In Display Ads Market Share
Facebook is already making strides not only as a popular social network but also in becoming a popular advertising medium online. And it may already be making Facebook a handsome sum for ad revenues. This year may be significant for Facebook in this area as it is expected to overtake erstwhile leader Yahoo in terms of display ad revenues. Facebook has become popular as a social networking site. Is... [Read More]
Kiip Offers Sponsored Rewards for In-Game Achievements
Kiip, a seven-month-old mobile ads startup, has come out of beta and introduces a new model for in-game advertising. Instead of providing banner and text ads, Kiip displays rewards for every in-game achievements like gaining a level, completing a challenge, or accumulating a certain number of points. Kiip (pronounced as "keep") partners up with big brands such as Sephora, Homerun.com, Sony Dash, V... [Read More]
Dell Makes 6.5 Million From Twitter
If other companies would want to cash in on Twitter, all they need to do is take a look at what Dell does. Even Twitter may be able to get some good ideas on how to cash in on their widely popular microblog site. So far, Twitter haven't found an ideal means to profit from their site yet while Dell has already been enjoying quite a success of using Twitter to add into their bottom line. Dell recent... [Read More]
AdMob Offers Interactive Video Ads For iPhones
Advertising is slowly catching on in the mobile world. More and more ads are getting their way into mobile phones, thanks to 3G and other technologies making these devices more and more connected with everyone else. And it won't be long until mobile ads may become a main channel for advertising that more and more businesses may consider using for marketing and promotion in the future. That is why ... [Read More]
Key Steps to Successfully Marketing Your Business Online
The number of start-up businesses who find it necessary to market their products and services online is increasing. Customers are using the web more and more to look for companies, compare product features and prices, and shop online. If a company does not take advantage of such an opportunity, they can lose valuable customers. Marketing on the web is more cost-efficient now more than ever. There ... [Read More]
Top 10 Internet Advertising Mistakes
The World Wide Web is an ideal location to place your ads in. Why? Because millions of people use it everyday. Most people would assume that Internet advertising is a simple task; that all it takes is placing an ad somewhere and generate profits or hits. Not so. Many newbie Internet advertisers, and even old-timers, commit the same mistakes that weaken the effectiveness of their ads. Below are 10 ... [Read More]
Importance of Branding
Branding is an important marketing tool that businesses can use to further improve their revenue and increase profits. Brand is basically a name or symbol that is associated with a certain product, business or company. In short, a brand can be the identity that consumers associate a product, service or entity to differentiate them from competitors or other products. Brand ImportanceAn important as... [Read More]
Secure Online Services for Business Customers
One way to create better sales other than trying to acquire new customers is by trying to get continuing sales from the previous ones. Old customers can actually help keep sales of products and service healthy. And it can be quite cheaper trying to convince old customers to continuously cater to your business and what products and services you have to offer. One of the many mistakes that some busi... [Read More]
Researching Your Markets
One of the ingredients to business success is having a better understanding of the market. Knowing what makes the customers tick and what their concerns are can be important to be able to offer the right type of products and services at the right time. Getting to know the proper audience requires taking some time researching and knowing things about the market and customers. Market research usuall... [Read More]