Hypertext links play an important role in the development of websites. Creating links is a means for website visitors to gain access from one web page to another. There are links that are provided to navigate within a website and there are links that lead users to other websites as well.

In this way, hypertext links play a vital role in making web pages more accessible and therefore provide online users with a means to explore and navigate through the massive online world that we call the Internet.

Importance of links

Without establishing links on a web page, it would prove to be difficult for a visitor on that page to go anywhere else. There would be no way for the visitor to go through other web pages or explore other related sites without some form of hyperlinks made on the page.

The best way maybe would be to painstakingly memorize all the different and lengthy URL's just to go to another page. That alone would be pretty inconvenient.

Easy Accessibility

With a link, it would be easier for a website developer to guide a reader towards another part of the website if it contains several other pages. The online readers no longer have to deal with memorizing lengthy URL's accurately just to go from one web page to another.

By simply providing a link or links on the page, designers would be making it easier for visitors to go through the other pages of the website with a simple click of the mouse button.

Better Searchability

For a great many websites, establishing links is also a form of making websites easily searchable in the massive network of the World Wide Web. Links perform a role that can help online users go from one website to another website.

For example, one website may have a link created on its page that will lead the online user to another similar website which then has links also to other websites.

In terms of searching for relevant and related information, these groups of established links can make it easier for users to explore the Web, even making searches more convenient and hassle free.

Links And Search Engines

In order to see a greater importance of links, one just has to look at how the most popular search engines work. If you are looking for a certain type of information, all you need to do is type a keyword relevant to the information that you are looking for on the search engine site and hit the search button.

What the search engine does is provide you with link results that will lead you to a number of websites that might contain the information that you are looking for. Without those links, it would be a massive challenge just to go over all the websites out there and checking them one by one for relevant information.