A good answer to this question would be “Yes”. Online directories can be used as effective link partners that may be able to help drive your traffic up. How would this setup work out? The answer would be due to the growing importance of link popularity.

Before everything else, one should bear in mind that most traditional directories online depend on a human component in categorizing each website in order to ensure credibility. The search engines on the other hand rely on search robots to sift through billions of websites in order to index into their different databases. This might allow for a faster job than humans may be able to do. But doing so may also have a slight disadvantage. Although search engines may be able to assemble and index websites in an incredibly faster rate, ranking the websites for credibility or relevance may prove to be a challenge.

Website credibility and relevance can be everything for search engines. If they fail to sift through all the millions of websites and provide results according to the needs of the online users, they may risk being dropped from further use. One way for search engines to solve this is through link popularity. One of the very first search engines to make use of this is Google and it has made them one of the best among the search engines today, a telling evidence of the effectivity of link popularity as a website credibility tool.

Link popularity has gained importance because of Google and how they use it to rank relevant sites. For Google, a link from another website is considered as a vote of confidence. Therefore a site that is considered as an important site is one that is heavily linked to other websites, getting a lot of confidence votes in the process. This has been introduced as link popularity. It has proven to be an amazingly accurate way for Google to rank relevant and credible sites among its search results.

One of the best ways of websites gaining an increase in link popularity is by being listed in online directories. Search engines such as Google think highly of directories online as a good source of credible links that can greatly improve on your site's link popularity. Being listed on such online directories is a good way for your site to improve its link popularity by getting it one of the most credible of links out there. This will in turn lead to a better ranking and may offer a good way for your site to generate additional traffic.