Link popularity is a tool in search engine marketing wherein the number of incoming links that you have to your site from other sites is being counted.

These links can either be from directories, articles, or other web sites. The more links you have pointing to your site, the higher your link popularity.

The number and quality of links that you have pointing to your site are a factor that many search engines consider when determining the rank of your site as well as its individual pages.

Also, the more incoming links you have, the greater traffic your site has. Here are ways that you can generating your site's link popularity.

Have a great content

Creating a great content in your site would draw people in and it will make people want to stay at your site. It will also cause people to tell others about your site by linking into it.

Submit to directories

Hit the major, regional, and thematic directories. Submit your site to them and have it listed so that more people would find out about your site.

Look for complimentary sites

Search for websites that go well with your audience and exchange links with them. For instance, you have an online flower store, look for sites that sell jewelry or chocolates. Contact them and ask about exchanging links.

Write articles about your site

After doing so, allow other sites to carry the articles for free provided they include a link to your site at the end.