Page tagging is now considered by many people on the web analytics business as a useful tool to measure human activity and behavior on websites more effectively and accurately. Some say it is even better that logfile analysis since it can better handle the needs of most sophisticated websites that require more sophisticated data to be processed and collected.

There are many key advantages that page tagging can have over logfile analysis. One of the advantages is that page tagging makes use of JavaScript coding which automatically runs every time a certain web page containing it is loaded. This allows lesser worries about caching issues.

Another key advantage of page tagging over log files is that it can be easier to add additional information to JavaScript which can then be collected by the remote server. Additional information such as the size of the visitor's screen or the price of the good that they have bought online can be collected by simply adding additional JavaScript codes. Such information cannot be provided through the use log files alone.

The use of page tagging can also allow experts to take note of certain human activities that does not involve request from the web server such as those involving Flash movies. This information is not collected through log files which depend on recording all requests made through the server.

The use of page tagging also allows the management of assigning page cookies easier and more convenient. The page tagging service itself does the work while in logfile analysis, configuring the web server is required to make this possible. Another key advantage of page tagging is that it can be a useful tool that can be used even by companies who do not run their own web servers but maintain their own websites.

What makes page tagging more convenient in collecting data about human activity on certain websites is that it can be done by a third party for companies. Companies no longer have to deal with additional paperwork and responsibilities and may be able to have the web analytics side of the business outsourced to a more able and experienced service provider. This might help save a company time effort and money which they can use on more pressing issues.