Google is the world's largest search engine, but it's much more than that. It provides you with tools to improve productivity, enhance your computer's functioning, and simplify your life.

What's great about Google is that it also offers some tools to increase business profits. So how do you get the most out of Google? It's simple. All you have to do is to open a free Google account and sign up for Blogger, AdSense, Analytics, and Calendar.

Blogger

If you're an entrepreneur, Google Blogger can help you improve your small business. Most small businesses rely heavily on blogs or words of mouth. If you have limited budget, magazine and newspaper ads are out of the question as they are prohibitively expensive.

TV and radio ads are also costly and not always appropriate. The best way then is to make a blog part of your website design. You can access Google Blogger consultants for some advice and any help when you need to set up applications.

AdSense

Google AdSense is exciting. It's a great way to earn a modest income just by placing ads on your website. So how do you get the most out of AdSense? Make sure that ads blend in with the theme of your page to get more clicks.

Also, always write quality content to attract more visitors and invite more clicks. Use keywords in the titles so that your page would figure higher in search engines. Lastly, don't click on your own ads as you risk getting banned by Google.

Analytics

As the Google website states, Analytics provides you with the opportunity "to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site." It appears very complicated, but it's not.

You only need to paste the Analytics tracking code into your web pages and then tracking will begin immediately. You also have free access to ECommerce Tracking, Trend and Date Slider, Site Overlay, Funnel Visualization, and Email Reports.

Calendar

You can use Google Calendar in business applications, such as sending reminders to employees or customers or event planning. A few clicks of the mouse enable you to set up automatic event reminders and mobile phone notifications. Also, the Calendar's built-in search tool allows you to bring up anything on your calendar instantly.

AdWords

Deal with Google AdWords only when you're more experienced. As one blogger said, it's not free like AdSense, "I found that out the hard way. I signed up for AdWords, didn't make any money, but received a $42 bill. Needless to say, I was not a happy camper and canceled my AdWords account so fast, it made MY head swim."