Promoting a Blog on the Search Engines

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The tough part about blogging is promoting your site.  Sure, you can do the old-fashioned commenting and networking trick, but that would not be enough especially if you are just starting to blog. 

With millions of blogs circulating on the Internet, getting your blog noticed is a Herculean effort.  However, with a little skill (and a little luck), these suggestions may help you get more blog visits by utilizing the power for blog search engines.

Add a title to your blog posts

Some bloggers think adding a title on the "title" field is so unnecessary, saying that they can just put it in the post instead is wrong. 

A blog title is the most important factor if you want your blog to get noticed by search engines.  The robots in search engines like Google, Yahoo!, and MSN identify the type of content provided in your webpage with the help of the blog title.

Write a specific blog title

Your blog title should target a particular topic aimed at a particular audience.  For instance, "How to paint a car" sounds better both in search engine and blog readers' point of view instead of "Paint a car."

Use a static URL as much as possible

 A static URL simple means that the address of your blog post is not generated by a robot ending your address look like "juice.com/45642/gshpahnt.php." 

A specific address for your blog post, especially if it is the same as your blog post title (for instance, your blog about "Nail Art for Beginners" is addressed at "juice.com/nail-art-for-beginners"), becomes more noticeable in search engines.

Do not worry about keyword density

Blog posts are not about how long, or how short, it is.  As long as your content is unique (meaning you did not copy it from other websites), and at the same time you have inserted keywords that Web users usually search for, search engines will eventually notice your blog posts.

Set-up your blog RSS properly

Make sure that your blog's RSS feed, if you created one (which is highly recommended), should be updated every time you publish a new blog post.  You can also set-up your RSS either as half feed or full feed, depending on how much access you want to provide your audience. 

The half feed features a portion of your blog post, wherein they would have to click your blog to read the whole thing.  Meanwhile, a full feed features your whole blog post into the RSS.  Why should you create an RSS feed? 

It also provides additional traffic to your blog, especially some Internet users prefer to read blogs through RSS for various reasons, it loads faster and does not contain annoying ads.