Trigger marketing is a method of marketing products and services that is based on a certain trigger. A trigger is what you might call a device that will execute an automatic response to a certain event.

Trigger marketing has to do with trying to take advantage of knowing when to sell aside from the usual practice in marketing in knowing what to sell, to whom and how to sell it.

Trigger marketing just tries to determine when is the right time to sell a certain product or service that will allow customers to react to it more positively.

Types of Marketing Triggers

Marketing triggers are used most effectively in order to get the best response to customers. Using them at the right time can help businesses get the best possible results when marketing certain products and service.

There are several types of what may be considered as marketing triggers that are associated with the general customer:

Life Stage Triggers

Many marketers now know that certain life stages of the customer may have valuable implications to a certain product or service being offered. A certain number of retirees for example may be moving to a certain common location.

Marketers may be keen enough to see that these people are just about to enjoy retirement life and looking for a new home. It won't then be quite difficult for real estate businesses to target the new retiree arrivals for selling homes as well as for insurance companies to maybe bundle up the homes with offers for home insurance, home security systems or the like.

Transaction Behavior Patterns

Even purchasing behavior can establish a certain trigger that may help marketers effectively offer certain deals at the time when customers may provide favorable response. Just by looking for example at credit card transactions will allow businesses to determine what purchases are important to the customer as of the moment.

Determining transaction behavior can help marketers discover what customers might be interested and then target those customers who might be currently find some interest on certain products or services.

Expiration Triggers

There are certain products and services that may also carry with them certain expiration periods. Determining what these are can help businesses target such periods to mount a more effective marketing action based on the said trigger.

A maturing certificate of deposit, an expiring credit card or a maturing debt or consumer loan can help financial businesses time their offers and other products to a certain group of clients who might readily look into such with more interest rather than just promoting the same to the general public.