Even the corporate world is not spared when it comes to adapting to the new roles of Internet. Nowadays, it does not only provide information to users, but the users also provide different information, share it to the broader audience, and interact with each other.

The organization should be able to take advantage of this new role to reach out to employees and create a better working environment. One method of doing so is to create a corporate blog.

What is a corporate blog?

As opposed to a personal blog, this type of weblog is published and used by an organization to reach its organizational goals. And just like any other blog, a corporate blog can receive comments from employees, which can even be formatted into conversation threads. This enables the top level people of an organization to have an idea what is inside their workers' mind.

Types of corporate blog

There are different set-ups for a corporate blog. It can either be internal or external. The former can only be accessed through the organization's Intranet, meaning only the employees belong to a corporation can only see it using the organization's property, but that same site cannot be accessed out the office or by non-employees. The message specifically targets the employees and can be used in lieu of meetings and e-mail discussions.

Meanwhile, external blogs is open to the broad public, but at the same time the employees, teams, and spokespersons share their views. It is often used to announce new products and services, to clarify certain policies, or to react on public criticism on certain issues. It is written more formally, kind of like a newsletter or a press release, but is treated more informally.

Aside from the two, there is also a CEO blog wherein corporate leaders post on a blog. It can either be internal or external and is increasingly become popular, especially among CEOs who want to get in touch with their people in a less formal setting.